Agriculture Secretary Francisco Tiu Laurel Jr. directed National Food Authority (NFA) regional managers and officials to ensure the P20-per-kilo rice program offers high-quality grains.
This initiative aims to change the public's negative perception of NFA rice, demonstrating it can be affordable, tasty, nutritious, and comparable to imported varieties.
The DA chief emphasized that the subsidized rice reflects the quality of produce from local farmers, aligning with the NFA's focus on domestic procurement under the Rice Tariffication Law.
Secretary Tiu Laurel also instructed NFA managers to monitor areas where traders might be buying rice at unreasonably low prices to protect local farmers.
The NFA is enhancing its logistics and storage capabilities to procure more rice from local farmers, including those in remote areas.
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