DA launches P20 per kilo rice program in Metro Manila

Updated Thu, May 15, 2025 at 4:49 PM Published Tue, May 13, 2025 at 12:00 AM

The Department of Agriculture (DA) officially launched its P20 per kilo rice program in Metro Manila Kadiwa stores and markets on Thursday, May 15, 2025.

The program, which had a soft launch on Tuesday, May 13, saw a surge in buyers, particularly senior citizens, who expressed joy and relief over the availability of affordable rice.

As of May 14, the P20 rice was available at eight locations in Metro Manila, including the DA Central Office.

The program is set to expand to 30 other Kadiwa stores in Bulacan, Cavite, Mindoro, and Rizal.

The National Food Authority (NFA) will expand the P20-per-kilo rice program to additional Kadiwa centers, with sales confirmed at Kalentong Market in Mandaluyong.

Demand for the P20 rice is high due to its affordability and good quality, leading the NFA to implement a purchase cap per individual to manage limited stock.

Regular rice retailers have reported a significant decrease in sales due to the program.

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Department of Agriculture National Food Authority

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