DOT aims aggressive marketing amid nCoV travel bans

The Department of Tourism (DOT) aims to intensify marketing efforts in other countries to offset the impact of the novel coronavirus on the Philippines' tourism industry and maintain its target of 9.2 million foreign tourists by end of 2020.

Despite travel bans from China, South Korea remains the top tourist market for the Philippines with 1,785,357 visitors in the first 11 months of 2019.

DOT Undersecretary Benito Bengzon Jr. stated that there are no immediate plans to revise tourism targets and emphasized a more aggressive marketing campaign through digital platforms.