DA expands PHP20-per-kilo rice initiative to Metro Manila

The Department of Agriculture (DA) is expanding its PHP20-per-kilo rice initiative beyond Cebu to include at least 16 distribution centers in Metro Manila under the KADIWA ng Pangulo program.

Key selling points will be established in public markets and government offices across Metro Manila, including Quezon City, Pasay, Mandaluyong, Las Piñas, Caloocan, and Navotas starting May 13, following a temporary hold during the midterm polls.

Each site will sell NFA-sourced rice to qualified beneficiaries such as senior citizens, solo parents, persons with disabilities, and 4Ps recipients at PHP20 per kilo, with a monthly cap of 30 kilograms per household.

The initiative aims to benefit about 2 million individuals from the vulnerable sector in Metro Manila by serving approximately 400,000 families initially, with plans to partner with other retailers for further expansion.

Agriculture Secretary Francisco Tiu Laurel Jr. launched the program on Labor Day in Cebu, emphasizing President Marcos's promise to reduce rice prices.

The DA is targeting to serve about 400,000 families in Metro Manila through its P20 Rice Program and aims to decongest NFA warehouses ahead of the peak harvest season with nationwide implementation until 2028.