Manila Bulletin
Firm allocates this year's advertising budget to help fight COVID-19
Ligo Philippines has reallocated its entire advertising budget for this year to aid in the fight against COVID-19.
The company will donate these funds to NGOs, charities, and independent groups involved in relief and response efforts.
They will also provide food and supplies, including their own products, to affected families and frontliners.
Ligo Philippines will coordinate with local government units to ensure the efficient distribution of aid.
As of Monday, March 23, the Philippines has recorded 396 COVID-19 cases with 33 deaths.
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Coca-Cola Philippines is re-channeling approximately P150 million from its advertising budget to support the country's COVID-19 response and relief efforts.
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The Gokongwei Group has established a P100 million fund through its Gokongwei Brothers Foundation (GBF) to assist frontliners and communities affected by the COVID-19 pandemic.
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City of Dreams Manila, through its charitable arm MRP Foundation, is donating P50 million worth of food packs to support the government's relief efforts during the Luzon-wide Enhanced Community Quarantine.
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Caritas Manila, the Archdiocese of Manila's social action arm, is appealing for donations to support its Ligtas COVID-19 campaign aimed at assisting impoverished families impacted by the enhanced community quarantine.
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San Miguel Corporation (SMC) is donating 560,000 kilos of rice to families impacted by the enhanced community quarantine (ECQ) due to the COVID-19 pandemic.
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