DA withdraws pork MSRP amid shortage

The Department of Agriculture (DA) has withdrawn its suggested retail price (MSRP) for pork following requests from industry players struggling to comply due to a persistent shortage exacerbated by African Swine Fever (ASF) outbreaks.

Agriculture Secretary Francisco Tiu Laurel Jr. cited the severe decrease in swine production due to ASF, coupled with strong consumer demand, as the primary reasons for the difficulty in maintaining the set price ceilings.

The DA's initial MSRP aimed to ensure fair pricing throughout the supply chain and protect consumers from excessive markups, setting limits for various cuts like liempo, pigue, and kasim.

Despite the previous guidance, retail pork prices have remained elevated, with industry groups attributing the disruption to the resurgence of ASF, which has significantly impacted supply and production.

Secretary Laurel urged consumers to consider alternative protein sources such as chicken, fish, and beef, or opt for cheaper frozen pork options while the department works on implementing new strategies to lower prices.

The DA plans to introduce new measures aimed at addressing the pork price issue and stabilizing the market.