SM Prime targets premium housing, hotel development beyond Metro Manila

SM Prime Holdings Inc., led by Chairman Henry Sy Jr., aims to diversify its business portfolio through integrated property developments (IPDs) beyond Metro Manila, with a focus on premium residences and economic housing.

During its 2025 annual stockholders' meeting in Pasay City on Tuesday, April 29, SM Prime Holdings President Jeffrey Lim emphasized that the company's growth will be driven by IPDs and premier residential markets in addition to existing mall developments.

SM Prime is targeting a P15 million entry-level price for its premium housing projects, with potential expansion into high-end luxury properties based on market demand. The first project under this initiative is expected to launch within the year in Metro Manila.

The company's Pasay City IPD project has completed 60% of horizontal sand pouring as of the end of 2024 and aims for full completion by the end of 2025, with horizontal development beginning in 2027.

SM Prime is investing P15 billion over five years to develop eight new hotels and two convention centers while upgrading existing properties like Taal Vista and Pico Sands Hotel, as part of its strategy to create complete destinations integrating various facilities.