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IN THE SPOTLIGHT: Philippine noontime TV landscape with ‘EAT,’ ‘It’s Showtime,’ ‘Eat Bulaga’
A new noontime show war began on Philippine television on July 1, 2023, featuring three main programs: TVJ's new show on TV5, 'It's Showtime,' and a revamped 'Eat Bulaga!' on GMA Network.
Tito Sotto, Vic Sotto, and Joey de Leon (TVJ), along with other hosts, launched their new show on TV5 after leaving Eat Bulaga! due to disagreements with producer TAPE.
TVJ's new show on TV5 is referred to as the 'Legit Dabarkads' by supporters.
Eat Bulaga!, created by Joey de Leon and formerly hosted by TVJ, continues to air on GMA Network under TAPE's production with a new set of hosts.
A trademark dispute over the name 'Eat Bulaga!' is ongoing between TVJ and TAPE.
'It's Showtime,' which was on TV5, moved to GMA's GTV channel after TVJ's move to TV5 prompted a timeslot reshuffling.
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Hosts of "Eat Bulaga" on GMA-7 expressed excitement over "It's Showtime's" move to GTV, viewing it as a positive development for viewers and industry workers rather than just competition.
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The iconic noontime show, E.A.T., featuring Tito Sotto, Vic Sotto, and Joey de Leon (TVJ), premiered on TV5 on July 1, marking a new beginning for the beloved hosts and their "Legit Dabarkads."
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Vice Ganda initially felt that 'It's Showtime' was a "casualty" of the dispute between TVJ and TAPE Inc., but he has nothing against the original 'Eat Bulaga' mainstays as they were just fighting for their show.
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A lawyer for TAPE, the producer of the longest-running noontime show 'Eat Bulaga,' has denied rumors that the program will be canceled by the end of July.
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GMA Network and ABS-CBN Corporation have officially signed a deal for the Kapamilya show "It's Showtime" to air on GMA's free-to-air channel, GTV, starting July 1.
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