TV and film industry supports Marcos admin's responsible viewing campaign

The Philippine television and film industry is rallying behind the Marcos administration's new infomercial campaign, "Tara, Nood Tayo!", which aims to promote responsible viewing and revitalize local creative industries.

The initiative, officially known as Responsableng Panonood tungo sa Bagong Pilipinas (RP2BP), was launched with the support of President Ferdinand R. Marcos Jr., the First Lady, and members of the First Family.

Spearheaded by the MTRCB, the campaign is a collaborative effort involving the Presidential Communications Office (PCO), the Office of the Executive Secretary (OES), and the Philippine Information Agency (PIA).

The infomercial will be broadcast nationwide through various traditional and digital platforms.

Key objectives of the campaign include promoting Filipino-made content, encouraging responsible viewing habits, and restoring cinema as a venue for collective cultural experiences.

Major broadcasting networks, including GMA Network Inc., TV5, ABS-CBN Corp., and AMBS-ALLTV, have pledged their full support for the "Tara, Nood Tayo!" initiative.