Marcos Jr. launches campaign for local movies, TV shows

President Ferdinand R. Marcos Jr. and the Movie and Television Review and Classification Board (MTRCB) have launched the "Bagong Pilipino, Tara, Nood Tayo!" campaign to promote responsible viewing and support locally produced movies and television shows.

The campaign, also known as Responsableng Panonood Tungo sa Bagong Pilipinas (RP2BP), aims to enhance the Philippine television and film industry.

President Marcos Jr. reaffirmed the administration's support for the film and television industry, emphasizing pride in local stories and the creative sector's vital role in cultural identity, national pride, and economic growth.

The campaign features prominent Filipino celebrities including Vic Sotto, Piolo Pascual, Coco Martin, Kathryn Bernardo, Alden Richards, Judy Ann Santos-Agoncillo, and Ryan Agoncillo, who are featured in an infomercial.

Kathryn Bernardo highlighted the authenticity and inclusivity of the industry, stating, "Ito ang industriyang maituturing nating totoo at sariling atin."

Alden Richards emphasized that "Ang tunay na bida ng ating mga pelikula at telebisyon ay ikaw at ako, tayong mga Pilipino."

Judy Ann Santos-Agoncillo and Ryan Agoncillo stressed that television and film serve as "a second home for Filipino families" and must be nurtured.

Award-winning director Cathy Garcia-Sampana described films and teleseryes as "reflections of the Filipino soul."