Inquirer
From stars to farmers: Why Will Ashley, Gretchen Ho, and Aya Fernandez gave up TikTok for a day
Kapamilya stars Will Ashley, Gretchen Ho, and Aya Fernandez temporarily handed over their social media accounts to young coffee farmers from Mindanao as part of the Nescafé Plan initiative.
The initiative aims to support the future of coffee farming by promoting better practices, responsible sourcing, regenerative agriculture, farmer cooperatives, competitive pricing, and nurturing the next generation of Filipino coffee farmers.
For one day, the young farmers used the celebrities' platforms to share their personal stories and advocate for the coffee industry.
Will Ashley's account featured Queenie Subasco, a 21-year-old Agriculture Technology graduate supported by the Nescafé Kape't Bisig sa Pagbabangon Educational Grant.
Gretchen Ho's page spotlighted Jade Abear, an 18-year-old from Bukidnon who balances farm life with studies and sports.
Aya Fernandez welcomed followers into the story of Hilary Estandarte, 23, a crop production graduate determined to modernize coffee practices in Sultan Kudarat.
Together, these youth represent the Bangon Henerasyon, a new wave of farmers blending tradition, advocacy, and innovation.
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