Estrada seeks probe on fake celebrity endorsements of unregistered products

Senator Jinggoy Estrada has filed Senate Resolution No. 666, calling for a Senate investigation into the proliferation of fake celebrity endorsements for unregistered food, drug, and health products.

These advertisements mislead consumers into believing that celebrities endorse these products, which have not been approved by the Food and Drug Administration (FDA).

Estrada highlighted that the modus operandi involves manipulated images, spliced videos, and fabricated statements on social media, constituting a violation of the Consumer Act.

The resolution addresses concerns over the misuse of endorsements for products like Grandsure Gold, Glufarelin, and Golden Gout Colostrum, and fake endorsements attributed to health professionals for ailments like diabetes.

The Senate is urged to review current laws and the use of modern technologies in manipulating photos and videos for fraudulent advertisements.

Recent cases include Kris Aquino complaining about the unauthorized use of her image for an alleged "miracle food" and the daughters of Caridad Sanchez and Gloria Romero lamenting the use of their mothers' images for an "essential oil" product.