President Ferdinand "Bongbong" Marcos Jr. led the kickoff of the 2025 Filipino Food Month, emphasizing the significance of Filipino cuisine in shaping national identity and serving as a unifying force.
The celebration, themed "Sarap ng Pagkaing Pilipino, Yaman ng Ating Kasaysayan, Kultura at Pagkatao," was organized by the Department of Agriculture, Department of Tourism, National Commission for Culture and the Arts, and the Philippine Culinary Heritage Movement.
Speaking at the Quezon Provincial Capitol, Marcos highlighted that the kitchen serves as a sanctuary for Filipino history, culture, and character.
He noted that food is a common language of the heart for Filipinos, symbolizing unity and love, and is a frequent invitation to gather.
President Marcos Jr. also emphasized the importance of promoting Filipino native delicacies and cuisines for "experiential tourism," stating that tourists today seek experiences beyond simple sightseeing.
He added that foreign travelers will understand the culture of the Philippines when they try eating Filipino food in places they visit.
Marcos also underscored the contributions of individuals involved in food production and preparation, including farmers and fisherfolk.
To further stabilize prices and increase local production, the President assured the public that the government is working to ensure food security through various programs, including the Kadiwa program and P29 program.
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