The Philippine Basketball Association (PBA) opens its 49th season today, August 18, at the Smart Araneta Coliseum with special P49 tickets for upper box and above seats.
This promotional ticket price is a gesture of gratitude to fans and an encouragement for their return to venues.
The evening begins with the Season 48 Leo Awards at 4 p.m., where outstanding players from last season, including the Most Valuable Player, will be honored.
June Mar Fajardo of San Miguel is a strong contender for his eighth MVP award, facing competition from CJ Perez and Christian Standhardinger.
The traditional parade of teams with their muses, featuring celebrities and beauties, will precede the official opening ceremonies.
Performances by singer-songwriter Arthur Nery, rapper Heb Avi, and actress Angeli Khang will add to the spectacle.
The season officially commences at 7:30 p.m. with a matchup between Meralco and Magnolia, expected to draw a large crowd.
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