Most PH CEOs see AI's importance but few see returns

A recent IBM study reveals that while a majority of Philippine CEOs acknowledge the significance of artificial intelligence (AI) and are actively adopting its solutions, a significant portion have yet to experience the anticipated returns on their AI investments.

The IBM Institute for Business Value's research indicates that 55% of Philippine leaders are currently integrating AI agents and planning for large-scale implementation.

Furthermore, 63% of these leaders prioritize AI use cases based on their potential return on investment (RoI).

Despite these efforts, only 23% of surveyed companies reported that their AI initiatives have yielded the expected returns.

This suggests a gap between the strategic investment in AI and the tangible results achieved by businesses in the Philippines.

Abraham Thomas, managing partner at IBM Consulting, ASEAN, noted that ASEAN business leaders are tasked with proving RoI from AI while simultaneously investing in future capabilities to maintain competitiveness.

The complexity of this challenge is compounded by the diverse digital environments across the region, characterized by differing national regulations and inconsistent standards for cross-border data.