Celebrities hand over social media accounts to young Mindanao coffee farmers

Will Ashley, Gretchen Ho, and Aya Fernandez temporarily handed over their social media accounts to young coffee farmers from Mindanao as part of the NESCAFÉ Plan.

For 24 hours, the celebrities changed their names, bios, and display photos to give a platform to Queenie Subasco, Jade Abear, and Hilary Estandarte.

These youth represent the Bangon Henerasyon, a new wave of farmers blending tradition, advocacy, and innovation.

Ashley's account featured Queenie, a 21-year-old Agriculture Technology graduate supported by the NESCAFÉ Kape't Bisig sa Pagbabangon Educational Grant.

Ho's page spotlighted Jade, an 18-year-old from Bukidnon who balances farm life with studies and sports.

Fernandez welcomed followers into the story of Hilary, 23, a crop production graduate determined to modernize coffee practices in Sultan Kudarat.

The initiative aims to raise awareness for the future of coffee farming in the Philippines by showcasing the next generation of growers.