YouTube launches shopping feat with Shopee in PH

YouTube officially launched its shopping feature in the Philippines on Thursday, partnering with e-commerce platform Shopee to streamline product purchases.

The new feature allows content creators and brands to directly tag recommended products, reducing the need for multiple links in video descriptions.

Google's Vice President Sapna Chadha noted that becoming a YouTube shopping partner requires meeting certain qualifications including quality checks and behavioral history assessments.

Shopee Philippines head Vincent Lee emphasized that direct tagging minimizes the risk of phishing scams prevalent in the country.

YouTube Shopping is now available in six Southeast Asian countries, with the Philippines being the latest addition after Indonesia, Thailand, Vietnam, Malaysia, and Singapore.

Content creators like Anne Clutz and Evan Tan expressed enthusiasm for the feature, noting it simplifies their workflow and expands their audience reach.

Chadha highlighted that YouTube's influence on purchase intent in Southeast Asia is almost four times greater than any other social media platform.