URC appoints Mian David as BCF president

Universal Robina Corp., part of the Gokongwei Group, has appointed Anna Milagros 'Mian' David as the first president of its branded consumer foods (BCF) business in the Philippines.

In her new role, David will oversee a range of products including snacks, candies, chocolates, canned beans, tea, coffee, biscuits, and noodles, while leading strategic initiatives to strengthen URC's market position.

Previously, she served as managing director for URC International and chief marketing officer, driving incremental revenue and achieving double-digit operating margins over the last two years.

David joined URC in 2018 as vice president for beverages, reviving Great Taste coffee and reengineering the C2 portfolio, which now holds an 84.8% market share in the Philippines.

URC plans to invest at least P8 billion this year to expand its facilities and capacity, aiming to maintain leadership in key segments such as snacks and ready-to-drink tea.

On Thursday, URC shares rose by 1.38%, reflecting positive sentiment towards David's appointment and the company's growth strategies.