TikTok removes 4.85 million videos for policy violations, launches #ThinkTwice campaign

TikTok removed nearly 4.85 million videos from the Philippines that violated its community guidelines between October and December 2024.

The majority of these videos were taken down for violating policies on sensitive themes, mature content, regulated goods, and commercial activities.

TikTok proactively removes 99.6% of harmful misinformation on its platform based on guidance from independent fact-checking partners like Agence France-Presse in the Philippines.

The company launched a #ThinkTwice digital literacy campaign to encourage critical thinking among users and partnered with election bodies to provide verified information through an in-app Philippine Elections Center.

TikTok also noted that it continuously works to deter misinformation proactively by empowering its social media community with resources that help recognize and report violative content.