Spotify launches Taylor Swift exhibit in Manila

Streaming platform Spotify has launched the 'This is Taylor Swift: A Spotify Playlist Experience' at Cubao's Gateway Mall 2 in Manila.

The exhibition, running from February 21 to 24, highlights Taylor Swift's creative genius and her connection with fans worldwide.

Manila is the second stop for the exhibit after Jakarta, Indonesia, and it will continue in Seoul, South Korea, focusing on cities not covered by Swift’s 'Eras' tour.

The Philippines is a significant market for Swift, being her second biggest global streaming region, with major streams coming from Quezon City, Manila, Cebu City, Caloocan, and Davao City.

Highlights of the exhibit include an Enchanted Hallway filled with colors representing Swift's 11 eras, digital panels listing all songs from each album, and a 'This Is Me Writing' room featuring projections of her lyrics.

Fans can also purchase memorabilia such as keychains, pictures, hot chocolate, and special surprises during the event.