Tanduay climbs to seventh on Top 10 Brand Champions list

Tanduay has climbed to seventh place on The Spirits Business' Top 10 Best-Selling Brand Champions list and was named Rum Brand Champion for 2024.

Despite market challenges, Tanduay recorded a 1.9 percent sales increase, selling 23.8 million nine-liter cases in 2024, making it the only rum brand on the prestigious list.

Kyle Tan, COO of Tanduay Distillers Inc., attributed this achievement to the hard work of their team and customer support, emphasizing the company's commitment to quality, innovation, and tradition.

Tanduay’s flagship product, Tanduay 5 Years, continues to drive growth alongside other offerings like Tanduay Light and Select.

The brand is also seeing steady international expansion in markets such as the United States, Belgium, Ukraine, and the United Arab Emirates, while maintaining a strong presence domestically.

Looking ahead, Tanduay plans to further expand into premium segments targeting both local and international markets.