SM Prime invests PHP1.7B for new trade hall at Mall of Asia

SM Prime Holdings is investing PHP1.7 billion to construct an 18,000-square-meter trade hall called SMXCITE at the SM Mall of Asia Complex.

Scheduled for completion by the first quarter of 2027, SMXCITE will consist of two buildings designed to host international trade shows and large-scale consumer exhibitions, capable of accommodating more than 18,000 guests each.

The new venue will double the current footprint of the existing SMX Convention Center Manila, adding over 35,000 square meters of combined leasable space.

SM Hotels and Conventions Corp. executive vice president Peggy Angeles expressed confidence in the Philippines' growing prominence in the MICE (Meetings, Incentives, Conferences, Exhibitions) industry.

The development will include sustainability features such as maximizing natural daylight to reduce energy consumption.

Once completed, SM Prime's total convention portfolio will grow to nearly 60,000 square meters of gross leasable area across eight venues nationwide.