Study shows women sari-sari store owners empower themselves and communities

A study by the Philippine Institute for Development Studies in collaboration with Packworks highlights the significant role of women sari-sari store owners in empowering themselves and their communities.

The research, titled 'Gender, Microentrepreneurship, Human Flourishing,' found that these female entrepreneurs experience psychological and social empowerment despite challenges.

Women store owners reported feeling a sense of independence, confidence, and fulfillment from managing their micro-retail businesses, contributing to their overall well-being.

Survey participants noted higher social status within their communities, with customers addressing them respectfully as 'ma'am' or 'boss.'

Those exhibiting transformational leadership qualities showed high levels of resilience and optimism, becoming important community figures.

Packworks CEO Bing Tan emphasized the transformative power of women sari-preneurs in strengthening the nation's social fabric.

The study surveyed hundreds of female store owners across Metro Manila, Central Luzon, and Region IV-A (CALABARZON) between May and June 2024.