Pru Life UK aims rapid premium growth through agency expansion

PRU LIFE Insurance Corp. of UK Philippines (Pru Life UK) plans to grow its premiums faster than the industry in 2025, driven by expanding its agency force.

Francis P. Ortega, Pru Life UK's Executive Vice-President and Chief Financial Officer, stated at a briefing on Monday that the company aims to sustain market leadership through aggressive growth strategies.

Pru Life UK reported a premium income of P48.15 billion in 2024, ranking second in the life sector according to Insurance Commission data, with net income at P3.72 billion.

The insurer will introduce new products this year to mitigate risks associated with market volatility and support customer needs.

Pru Life UK is also preparing to launch its first takaful product, a type of Islamic insurance compliant with Shari'ah law, which it hopes to roll out in April.