Philippine food franchises drive industry growth, revenue up 8-10% to PHP800B

The food segment is expected to drive the Philippines' franchising industry this year, with an estimated revenue growth of eight to ten percent, reaching approximately PHP800 billion.

Philippine Franchise Association chairperson Christopher Lim stated that despite global economic uncertainties and inflation concerns, the projected growth remains significant but cautious.

Lim also noted that the impact of US President Donald Trump's reciprocal tariffs on Philippine franchise brands in the US market is expected to be minimal due to diversification of supply sources.

PFA director Sherill Quintana reported there are currently around 120,000 Filipino franchise outlets, still below the pre-pandemic level of about 200,000 stores.

Quintana expressed optimism that the number could reach pre-pandemic levels within three years.

The franchising sector has generated approximately two million direct and indirect jobs and contributes around 7.2 percent to the Philippine economy.