NPC partners with GCash to boost data privacy awareness

The National Privacy Commission (NPC) has partnered with fintech app GCash to raise awareness on data privacy among Filipinos.

A memorandum of agreement was signed between NPC and GCash, integrating NPC educational materials into the GCash app to reach millions of users.

According to an NPC survey, public awareness of the Data Privacy Act increased from 13% in 2017 to 25% in 2021, but officials believe more needs to be done to further educate Filipinos on data privacy.

NPC Chairman John Henry Naga emphasized that by embedding educational materials within GCash, users can easily access information about their rights under the Data Privacy Act and make informed decisions regarding their personal information.

GCash President & CEO Oscar Reyes Jr. stated that the partnership will provide practical guidelines, videos, and other learning modules to help users understand data privacy better.

The collaboration also includes integrating NPC's registration portal within GCash to simplify compliance with privacy laws for entities processing personal data.