NBA sees significant growth among Filipino fans
The National Basketball Association (NBA) reported significant growth in its Filipino fan base with 15 million social media followers and a 169% increase in unique app visitors.
Despite the dominance of paid television, NBA's mobile application traffic has surged by 200% year-to-date compared to last year.
Deputy Commissioner Mark Tatum highlighted that the Philippines is second only to China in average viewership during the 2022-23 regular season and leads in Facebook fans outside the US.
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