Lazada aims double-digit growth with tailored deals and AI

E-commerce platform Lazada Philippines expects to sustain double-digit sales growth this year through tailored deals and a focus on improving customer needs.

Alvin Michael L. Ching, head of seller operations at Lazada, emphasized the importance of delivering better deals and recommendations to maintain sustainable growth beyond discounts and promotions.

Lazada aims to influence its algorithm to respond more effectively to users, which it believes will drive sales and attract new buyers.

The platform is seeing growth in electronics, beauty, fashion, groceries, and mother-and-baby categories, with a particular focus on women's demographics.

This year, Lazada plans to invest in product assortment and artificial intelligence (AI) to recommend items more effectively via search or LazzieChat.

As part of its 13th anniversary celebration, Lazada will offer up to 90% off branded deals, P2,000 campaign vouchers, and free shipping during its Birthday Blowout Sale from March 24 to 29.

Carlos Barrera, CEO of Lazada Philippines, thanked the community for their continued support and expressed a commitment to providing exceptional online shopping experiences.