DAVI, NielsenIQ launch big data analytics for customized shopping

Data Analytics Ventures, Inc. (DAVI), a JG Summit subsidiary, and NielsenIQ have launched an Advanced Analytics Platform (AAP) to provide customized shopping experiences for Robinsons Rewards loyalty members.

The platform uses consumer insights to offer products in the preferred price range and appropriate marketing campaigns tailored to each member.

Already tested in Thailand and Hong Kong, AAP will be introduced in the Philippines to uncover market demands and improve shopping experiences through data-driven decisions.

DAVI CEO Jojo Malolos said the tool helps understand Filipino consumer behavior and spending habits to create personalized campaigns.

Robinsons Retail Holdings president Robina Gokongwei Pe expressed excitement over NielsenIQ's analytics platform, which will enable stronger marketing and merchandising recommendations.