GCash updates policies to restrict e-gambling ads, enhances security measures

GCash is updating its advertising policies on the GLife platform to restrict e-gambling promotions in alignment with new responsible gaming regulations.

The changes aim to comply with existing laws and regulations and include enhanced security measures that activate when users interact with promotional materials like pop-ups, banners, and headers.

These updates come after criticisms over online gambling mounted recently and follow a July 11 letter from GCash to partners detailing the revisions which are effective as of July 16.

Fintech Alliance Philippines, which includes GCash, supports efforts to address issues related to electronic gambling and emphasizes the alliance's commitment to working with regulators to protect Filipino consumers and enhance safeguards.

Under the new guidelines, all key visuals will no longer feature clickable links, and more emphasis on responsible gambling practices will be placed.