EastWest launches updated EasyWay app with enhanced security and features
EastWest Bank launched an updated version of its EasyWay mobile app, featuring enhanced security and user-friendly features aimed at attracting more Filipino users.
The new app includes modern UI design, one-time PINs, biometric authentication, bill payment services to over 100 billers, and the ability to apply for credit cards within the app.
EastWest CEO Jerry Ngo aims to increase digital banking adoption among its client base, targeting 40% of its 2.6 million clients to become digital users by November 2024.
Ngo also highlighted EastWest's strategy to partner with digital banks and cater to customers who prefer a blend of physical and digital services, known as 'phygital' branches.
The bank plans to migrate around 170,000 more clients to the new app before deactivating the old version in November, with over 560,000 downloads so far.
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