EastWest launches Puregold co-branded credit card offering rewards

Filinvest bank EastWest and grocery chain Puregold have launched the EastWest Puregold Always Panalo Visa Credit Card in Taguig on Thursday.

This new card offers rewards points for shoppers who use it at Puregold stores, which can be converted into cash.

EastWest CEO Jerry Ngo emphasized that credit cards are essential tools to manage everyday expenses efficiently and promote financial inclusion.

Bank officials aim to expand their reach by targeting lower-income customers of Puregold's Perks loyalty program, leveraging existing data on consumption history.

Requirements for the new card remain consistent with other EastWest credit cards, including KYC policies, while interest rates are comparable to those of other products.

EastWest plans to grow its market presence further this year after hitting a record high of 1.4 million credit cards in 2024 and partnering with Singapore Airlines for frequent travelers.