DOT, RUNRIO renew sports tourism partnership
The Department of Tourism (DOT) and RUNRIO have renewed their partnership to promote sports tourism in the Philippines from 2025 to 2028.
This collaboration aims to turn major races into cultural experiences by featuring historic landmarks and scenic destinations along race routes, such as Intramuros, Jones Bridge, Rizal Park, and Binondo.
RUNRIO founder Rio de la Cruz emphasized that these events tell stories about Filipino culture, resilience, and hospitality.
DOT Secretary Christina Garcia Frasco highlighted the initiative's role in strengthening the tourism sector while boosting local businesses and promoting sustainability.
The partnership positions the Philippines as a contender for global recognition with RUNRIO events like the Manila Marathon gaining certification from World Athletics and AIMS, enabling international marathon qualifiers.
Each race will showcase Filipino identity through sport and culture, supporting local communities and businesses, and DOT pledged logistical and promotional support to ensure the success of upcoming races in emerging destinations.
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