BPI Securities targets 300K clients by 2027 with new online trading platform

BPI Securities Corp., the stock brokerage arm of Ayala-led Bank of the Philippine Islands (BPI), aims to more than double its client base to 300,000 by 2027 with the launch of its revamped online trading platform, BPI Trade.

Mark Rome Race, president and CEO of BPI Securities, cited a 63% growth in online trading accounts from 2020 to 2023 as a key driver for this expansion and emphasized that the new target audience is largely millennials with plans to attract younger investors.

The updated mobile application and web-based platform will feature real-time market information, insights from analysts, streamlined trading tools, and no minimum initial investment requirement.

Starting May 28, clients can open digital trading accounts entirely online, making stock investing more accessible for Filipinos.

Currently, BPI Trade has about 100,000 users but aims to double or triple this number in two to three years, with a focus on attracting younger generations who are more adept at investing in risky assets like equities and stocks.