BPI adds 70 phygital branches by end-2025

Bank of the Philippine Islands (BPI) is accelerating its 'phygital' transformation strategy by adding 70 more hybrid branches in 2025, bringing the total number to 140 nationwide by end-2025.

The initiative aims to modernize BPI's entire branch network within five years, enhancing customer convenience and satisfaction.

Maria Cristina Go, head of consumer banking at BPI, highlighted that this transformation has improved customer engagement through enhanced digital capabilities and seamless physical-digital integration.

Currently, BPI operates 59 phygital branches, nine prime phygital branches, and three flagship branches across the country.

These smart branches integrate in-person service with digital tools like self-service kiosks and paperless transactions to provide a seamless banking experience.

BPI's digitally acquired clients are showing higher engagement and transaction frequency compared to traditional clients, indicating growing customer trust in its offerings.