BINI becomes IAM Worldwide brand ambassador for health drink

IAM Worldwide has launched BINI, the Philippines' beloved girl group known as the 'Nation's Girl Group,' as brand ambassadors for its Amazing Choco Barley health drink during the opening night of BINI's sold-out concert at the Philippine Arena.

The partnership highlights BINI's rise in the entertainment industry and IAM Worldwide's commitment to promoting wellness through a fun and exciting approach, with 55,000 fans in attendance celebrating the event.

BINI members expressed their excitement about being ambassadors, noting how the product helps them stay energized despite their busy schedules.

Joanna Mañego, IAM Worldwide's general manager and a self-proclaimed fan of BINI, emphasized the organic connection between the brand and the group.

The collaboration aims to promote health and wellness among young Filipinos through the 'IAM BINI' campaign, aligning with BINI's mission to empower Gen Z.

Fans can follow the progress of the IAM BINI Amazing Choco Barley campaign on IAM Worldwide's official social media accounts and website.