Ayala Malls renovates Glorietta 4 cinemas with luxury upgrades
Ayala Malls has unveiled the newly renovated Glorietta 4 cinemas this August, featuring enhanced luxury and technology.
The renovations include a large wall-to-ceiling display with 3D capability in the lobby, updated interior designs with ambient lighting, plush seats, wider legroom, laser projection systems, and an immersive Dolby Atmos sound system.
A-Luxe cinemas have been introduced, offering a premium experience with 60 motorized recliner seats that provide ample space for comfort and personal amenities like USB charging ports.
Ayala Malls' ancillary business head Yvette Roldan views the reopening as more than just a renovation; it's about rekindling memories and creating new stories for moviegoers.
Paul Birkett, Ayala Malls COO, stated that Glorietta's reinvention extends beyond its theaters to include a fresh retail mix of global brands and unique concepts.
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