ALH plans $500M investment to double room count by 2030

Property giant Ayala Land Inc., through its hospitality unit Ayala Land Hospitality (ALH), plans to invest $500 million or approximately P28.6 billion over the next five years to nearly double its portfolio of rooms to 8,000 by 2030.

Ayala Land Hospitality president and CEO George Aquino announced at a press conference on Tuesday that the company aims to align with the government's target of attracting 12 million tourist arrivals by 2028 and achieve annual double-digit growth over the next five years.

ALH will focus on leveraging major government infrastructure projects for improved accessibility, while expanding its homegrown brands like Seda Hotels and El Nido Resorts through renovations and rebranding efforts, as well as considering international luxury names such as Raffles Makati and Fairmont Makati.

The company is also exploring new ventures including a mountain outdoor experience brand and a beach-focused hotel in Mactan, Cebu.

ALH's chief creative officer Paloma Urquijo Zobel de Ayala emphasized the importance of design in shaping the hospitality identity, aiming to craft unforgettable stays that celebrate both place and experience.