DoT signs MoU with AirAsia to promote Muslim-friendly tourism

The Department of Tourism (DoT) signed a memorandum of understanding with AirAsia Philippines on Thursday to promote Muslim-friendly tourism.

Tourism Secretary Ma. Christina G. Frasco highlighted the global significance and growth potential of halal tourism, emphasizing the Philippines' commitment to becoming more accommodating for Muslim travelers.

Under the MoU, AirAsia Philippines agreed to provide halal-certified meals on all flights, co-market campaigns with DoT, use Love the Philippines branding in its materials, and introduce a new menu inspired by Davao's Halal-friendly Culinary Cup starting January 16.

AirAsia Philippines CEO Ricardo P. Isla noted that the airline served approximately 535,000 halal meals last year and plans to expand domestic routes to Cebu, Caticlan, and Cagayan de Oro, positioning the Philippines as a premier Muslim-friendly destination.

The DoT aims to attract more private-sector partners to enhance Muslim-friendly tourism offerings in the Philippines while focusing on increasing tourism receipts rather than just international arrivals. The DOT has officially recognized AirAsia as the first Muslim-friendly airline in the country and will provide training to its workforce.