Philstar
Visa to reshape payments via AI-driven experience
Digital payments company Visa is pioneering 'agentic commerce,' enabling AI agents to conduct online purchases and bookings on behalf of consumers.
This advancement allows AI agents to handle transactions for services like hotel and flight bookings, as well as online shopping.
Visa is preparing the Philippine market for the arrival of agentic commerce, a new artificial intelligence (AI)-driven payment experience that the global payments firm expects will redefine how consumers shop, book travel and transact online.
Visa country manager for the Philippines, Jeffrey Navarro, stated that the company is signaling to the market that agent-based digital transactions will soon become part of everyday commerce.
He also emphasized that banks, issuers, and acquirers need to be ready for these implementations.
Agentic commerce allows consumers to delegate tasks, from searching for hotels to completing payments, to an AI agent that curates options and executes purchases securely.
Navarro described it as akin to having a travel agency that curates everything, with the consumer only needing to confirm.
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