TV icons back Marcos admin's infomercial campaign

Philippine television and film icons are backing the Marcos administration's new infomercial campaign called "Tara, Nood Tayo!" which aims to promote responsible viewing and boost the local creative industry.

The campaign, officially named Responsableng Panonood tungo sa Bagong Pilipinas (RP2BP), was launched with the support of President Ferdinand R. Marcos Jr. and the First Lady.

Spearheaded by the MTRCB, the initiative also involves the Presidential Communications Office, Office of the Executive Secretary, and the Philippine Information Agency.

The infomercial will be broadcast across various traditional and digital platforms nationwide.

Its main goals are to champion Filipino-made content, encourage responsible viewing habits, and restore cinema's role as a venue for shared cultural experiences.

Major television networks including GMA Network, TV5, ABS-CBN, and ALLTV have pledged their full support for the campaign.