Spotify has launched a special "This is Taylor Swift: A Spotify Playlist Experience" exhibition in Gateway Mall 2, Cubao, which runs from February 21 to 24.
The exhibition aims to highlight Taylor Swift's artistry and her global fan connections, with Manila being its second stop after Jakarta.
The Philippines holds significance as the artist's second-largest global streaming market, with major streams originating from Quezon City, Manila, Cebu City, Caloocan, and Davao City.
Taylor Swift's "This is Taylor Swift" playlist has seen a 150% surge in streams over the last three years.
Popular songs in the Philippines include "Cruel Summer," "Lover," "August," and "Cardigan."
The exhibition features an "Enchanted Hallway" adorned with visuals representing Swift's eleven distinct music eras, accompanied by an instrumental rendition of "Enchanted (Taylor's Version)."
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