The Daily Tribune
BINI’s road to Coachella
Star Magic head Lauren Dyogi revealed that BINI's invitation to perform at Coachella 2026, a milestone as the first Filipino girl group to do so, stemmed from their strategic world tour.
Dyogi explained that the world tour was a calculated investment to gain international recognition and attract the attention of major festival organizers.
ABS-CBN's CEO Carlo Katigbak envisioned hiring international consultants to guide artists toward global success and had the long-term vision of pushing Filipino artists onto the world stage.
International consultants advised Star Magic to work with foreign agents and impress international promoters who have influence in festival lineups.
The 2025 world tour was undertaken with no immediate profit, involving a risk aligned with the company's long-term vision for global reach, and was insisted upon by Katigbak and ABS-CBN COO Cory Vidanes.
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