Smart launches iPhone 17 series nationwide with midnight events

Smart Communications Inc. held its largest nationwide midnight launch event for the new iPhone 17 series and iPhone Air, making it the sole Philippine telco to officially offer Apple's latest devices.

The launch occurred on the eve of October 17, with Smart Stores across Luzon, Visayas, and Mindanao hosting countdown events and celebrations.

Customers who pre-ordered were among the first to receive their new iPhones at midnight.

The event at SM Megamall featured activities such as phone case customization, a photo booth, live music by Reneé Dominique, and food and drinks.

Additionally, 17 lucky subscribers at the SM Megamall event each received a free iPhone 15 Plus.

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