The Daily Tribune
Signature Series marks SM Prime’s luxe housing entry
SM Prime Holdings, Inc. has launched its "Signature Series" under SM Residences, marking its strategic expansion into the premium and luxury housing market.
This new venture leverages the SM Group's extensive experience in developing upscale commercial and leisure properties.
The Signature Series aims to offer a full spectrum of housing options, from economic to ultra-luxury, positioning SM as a comprehensive real estate developer.
Jose Juan Jugo, Executive Vice President and Group Head of Signature Series, highlighted the company's vast land resources nationwide as a key opportunity for high-end developments.
The first high-value projects under the Signature Series will be developed in Makati City and Muntinlupa.
Makati City, known as the Philippines' central business district, will be the initial location for these prestigious residential communities.
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