The Daily Tribune
‘Experience economy’ seen capturing youth
SM Investments Corporation is prioritizing the "experience economy" to attract younger consumers by expanding its entertainment offerings across its various businesses.
President and CEO Frederic DyBuncio stated that the company acknowledges the younger generation's preference for experiences, which presents new growth avenues.
SM aims to enhance customer engagement and create lasting value within its ecosystem by diversifying its entertainment options based on customer feedback.
SMIC SG Holdings, a holding firm, has become the first local company to invest in Asia-based travel and experiences platform Klook.
SM's logistics arm, 2GO, has enhanced its customer experience by adding karaoke lounges and video arcades on its ships.
Banking arms BDO Unibank and China Bank are integrating travel and lifestyle-related perks into customer rewards programs to align with the experience economy trend.
This positions the group to take advantage of the country's P1.94-trillion creative economy, which expanded by 8.7 percent in 2024, according to the Philippine Statistics Authority (PSA).
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