Robinsons to acquire motorcycle dealer Premiumbikes for P146.4 million

Robinsons Retail Holdings, Inc. (RRHI), through its subsidiary Robinsons Supermarket Corp., is set to acquire 100% of motorcycle dealer Premiumbikes Corp. for P146.4 million.

The acquisition of Premiumbikes, which operates 214 stores nationwide and carries major motorcycle brands, was approved by RRHI's Board of Directors today.

The purchase price is equivalent to 1.0x Premiumbikes' audited book value for 2024.

For full-year 2024, Premiumbikes reported net sales of P4.17 billion, a 15.2% increase year-on-year, and EBITDA of P324.2 million, a 36.7% increase.

RRHI President and CEO Stanley C. Co stated that the acquisition marks a key milestone for the company as it enters a new, fast-growing, and profitable category, supporting its plan to diversify revenue streams.

The transaction is subject to customary closing conditions, including regulatory clearance from the Philippine Competition and Consumer Protection Commission.