Puregold champions sari-sari stores with Stell of SB19

Puregold, led by President Vincent Co, is reinforcing its commitment to grassroots retail through its Sari-Sari Stories initiative, which highlights the importance of sari-sari stores.

Sari-sari stores are vital community institutions in the Philippines, providing essential goods in underserved areas, enabling small purchases, and extending credit based on trust.

These neighborhood stores are crucial for sustaining hyperlocal economies and are an integral part of the country's retail sector.

Puregold acknowledges the significant contribution of its extensive network of sari-sari store partners to its growth and national presence.

The Sari-Sari Stories series, championed by Vincent Co, now features SB19's Stell, aiming to empower local entrepreneurs and recognize their central role in community life and the national economy.

Vincent Co stated that Puregold's success is a reflection of the hard work of its sari-sari store members and that the company is dedicated to ensuring these stores continue to thrive.

Through this initiative, Puregold seeks to celebrate sari-sari store owners not just as business partners but as Filipino icons.