Philstar
‘Retail sector remains upbeat ahead of holiday rush’
The Philippine Retailers Association (PRA) maintains a positive outlook for holiday sales, expecting a 10-15% growth for the full year despite economic challenges.
The PRA believes that the resilience and resourcefulness of Filipino consumers will support industry confidence during the Christmas season.
The group anticipates that overseas Filipino worker remittances will significantly boost consumer spending this year, especially due to the peso's weakness.
Retailers are encouraged to prepare their stores and online platforms by offering strong value propositions and ensuring their teams are ready for increased activity.
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