The Daily Tribune
In the works: policies regulating AI in PR practice
Policies are being drafted to regulate and ensure the ethical use of artificial intelligence (AI) in public relations.
Industry stakeholders are actively working on creating a code of ethics for AI implementation in PR.
The formulation of a comprehensive policy document is expected to take some time.
Currently, other international markets also lack specific regulations for AI in PR practice.
PR professionals are encouraged to use AI as a tool without becoming overly reliant on it, emphasizing a humanized approach and creativity.
The goal is to strike a balance between technology and humanity in PR practices, moving beyond mere algorithms.
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